SIX STARTUP “MUST DO’S” FROM TWO FABULOUS FOUNDERS

Dorf on Startups

Nobody asked me to vote on “entrepreneur of the year, but I voted anyway….

I coach more than 500 entrepreneurs a year, all over the world, up close and personal. Every time I meet new ones, I compare them to two people I’ve coached intermittently for about 18 months now. While their current company won’t ever give Google or Amazon a scare, David and Charlotte Cho exemplify the spirit, tenacity and smarts of great entrepreneurs.

Those who dream of startup success can learn a great deal from this married Korean-American couple. ( I have a cardinal rule: never co-found a company with somebody you sleep with or hope to sleep with, since that makes decision-making a lot harder. The Chos have successfully defied this.)

David is a student at Columbia Business School and a West Point graduate who served a combat tour in Iraq and commanded a 120-man light infantry…

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